Overview

Digital Marketing with AI explores the intersection of AI and digital marketing through expert sessions on AI-driven strategies. The recent session offered insights into using AI for personalised campaigns, data-driven decisions, and enhanced customer engagement.

• The webinar focused on utilizing artificial intelligence (AI) tools for effective digital marketing of products, businesses, or ideas.
• The speaker, Mr. Kaustubh Joshi, an IIM alumnus, guided students from various domains on the application of AI in digital marketing.
• The event provided hands-on demonstrations and practical tips for using AI tools.

Key Topics

• Latest AI Advancements: The webinar explored the most recent developments in AI that are transforming the digital marketing landscape.
• Practical Applications: Participants learned how to use AI tools for tasks such as content creation, audience segmentation, and campaign optimization.
• Hands-On Demonstrations: The speaker provided practical examples and demonstrations to illustrate the effective use of AI tools in digital marketing.

Benefits for Attendees

• Gained a comprehensive understanding of AI tools and their applications in digital marketing.
• Learned about the latest trends and advancements in the field.
• Acquired practical skills for using AI to enhance digital marketing strategies.
• Networked with other students and professionals interested in AI and digital marketing.

Conclusion

• The webinar was a valuable resource for students seeking to leverage AI for their digital marketing endeavors.
• The speaker's expertise and the hands-on demonstrations provided attendees with actionable insights.
• The event contributed to the growing awareness and adoption of AI in the digital marketing industry.